Marketing Major and Minor
When you major in marketing in Loyola’s Sellinger School of Business and Management, you’ll gain the practical knowledge and skills needed to bring brands to life and meet the marketing needs of businesses in a variety of industries. Through cutting-edge courses and our faculty’s experiential, hands-on approach to teaching, you’ll understand the function of marketing both in the firm and out in the world. Our AACSB-accredited marketing program will have you more than ready to develop effective marketing strategies grounded in the latest insights, research, and practices.
Go beyond the classroom through internships and field experiences or take a deep dive into customer experience management through a study tour at Walt Disney World Resort. Students also gain access to some of Baltimore’s top marketing professionals and receive job placement assistance through the program’s advisory board, Loyola’s Sigma Society, and other student organizations and events.
A minor in marketing is available for students in all majors.
Why should you study marketing at Loyola?
Marketing in Undergraduate
Business Programs
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What you’ll learn
From understanding the theories and applications of marketing concepts to gaining the confidence and ability to be to be effective decision makers, graduates of Loyola’s marketing program will:
- Develop critical thinking, communication, and interpersonal skills;
- Learn the fundamentals of today’s marketing landscape;
- Examine the marketing process and consider the tools at the disposal of the marketer;
- and Understand how value is created, sustained, and developed by an organization through integrated production and distribution of goods and services.
Loyola marketing career paths
Loyola marketing alumni are more than ready to launch careers in a wide range of positions within the marketing field.
Recent graduate placements
- Amazon
- CareFirst BlueCross BlueShield
- M&T Bank
- Morgan Stanley
- Saatchi and Saatchi
- Stanley Black and Decker
- The Walt Disney Company
Recent graduate job titles
- Digital Marketing Specialist
- Social Media Community Manager
- Marketing Analyst
- Product Manager
- Project Coordinator
- Sales and Marketing Representative
- Recruiting Platform Account Executive
In addition to graduating ready to enter the field, a degree in marketing can prepare you for admission to Loyola’s one-year Emerging Leaders MBA program, or other competitive graduate programs. Loyola also offers a part-time MBA with a specialization in marketing.
Popular courses
Customer Experience Management (CXM): The Disney Study Tour
MK 349
Considered the new battlefield for business, CXM is the practice of designing and managing customer interactions to exceed customer expectations. This course meets five times on campus followed by a week-long study tour (during spring break) at Walt Disney World Resort, a world leader in CXM.
Digital Marketing and Analytics
MK 415
Social media, CRM, direct marketing, content creation and distribution, communications, and brand management are all technology dependent—and produce data that marketers depend on to make decisions. Learn to connect the dots between technology tools and strategy, data, analytics, and insights, providing you with the knowledge and skills necessary for a career in marketing.
Marketing Internship
MK 499
The marketing internship prepares you for a career in marketing through practical work experience and in-class discussion. Students participate in 150 hours of real-world experience working on meaningful marketing projects alongside professionals in the field. Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more.
Explore our course catalogue for a full listing of courses, descriptions, suggested course sequences, and more:
Faculty experts
Our marketing courses are taught by experts with the highest level of qualifications.
Loyola faculty are teacher-scholars who are attentive to students’ ambitions and needs
who have a deep personal interest in each student’s academic success. In addition,
our executives in residence bring significant industry knowledge and experience to
their teaching and student advising and mentorship.
Faculty Directory
Marketing Department
Terry G. Zhao, Ph.D.
Department Chair, Marketing
Associate Professor of Marketing
Sellinger Hall 412
410-617-2693
gzhao@loyola.edu
Debra Mitchell
Program Assistant
Sellinger Hall 418
410-617-2357
dmitchell4@loyola.edu
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